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14-person council helping New York battle the world for Olympic Games
Taking a page from the playbook of political campaigns, NYC2012, the group formed to bring the Summer Olympics to New York in 2012, has drafted a dream team of ad executives to help the city triumph over the eight other international bidders, including Moscow, Madrid, Paris and London.
The team will create a multimedia marketing campaign that will run in New York, nationally and, eventually, abroad.
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