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The Coastal Fairfield County Convention & Visitors Bureau has replaced the cartoon characters featured in past ads with pretty pictures in a new effort from Genova & Partners in Greenwich, Conn.
Dubbed the “Colors of Fairfield County,” the six-figure print campaign showcases southern Connecticut’s natural beauty and attractions. The tagline: “New England, only a whole lot closer.”
A lot of people–especially New Yorkers–don’t think of Fairfield County as a destination, said Genova president Richard Rapp. “We’re trying to change that,” he said.
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