This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile.
In the 30-second ad titled "Restricted Bling," Drake is filming his "Hotline Bling" music video while wearing everyone's favorite chunky grey turtleneck sweater and showing off his meme-worthy dance moves.
The spot, created by Publicis Seattle, opens on Drake dancing inside a colorful cube. As he sings, "You used to call me on my cell phone," a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song.
The carriers ask him to work in the fact that streaming music will rack up tons of data—illustrating how other phone companies restrict wireless plans.
Drake is a trooper, though, and delightfully mocks the requested changes, saying the changes "don't ruin the song at all."
This isn't the first time T-Mobile has tapped a big celebrity to star in its game-day ad. Last year the brand tapped Kim Kardashian to humorously mock herself and address the important issue of saving your data. Publicis Seattle worked on the Kardashian spot as well. The brand has also featured names like Tim Tebow, Chelsea Handler and Sarah Silverman in its commercials.
The new spot was directed by Paul Hunter of Pretty Bird and edited by Kyle Brown and Sean LaGrange of Arcade Edit.
• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.
Agency: Publicis Seattle
Client: T-Mobile Super Bowl
Dir. of integrated production: Corey Bartha
Head of Broadcast: Adam Oliver
Producer: Ryan Shanholtzer
Chief creative officer: Andrew Christou
Executive creative director: Jason Lucas
Creative director: Earl Wallace IV
Sr. copywriter: Dan Peterson
Group account dir: Adam Thomason
Head of business affairs: Deb Groth
Traffic mgr: Tina Mulcahy
Production Company: Prettybird
Director: Paul Hunter
Co-Founder: Kerstin Emhoff
Vice-President/Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: William Green
Editorial Co: Arcade Edit – LA
Editor: Kyle Brown
Asst. Editor: Andy Trecki
Managing Partner: Damien Stevens
Executive Producer: Nicole Visram
Sr. Producer: Sasha Grubar
Telecine: CO3 – LA
Colorist: Dave Hussey
Executive Producer: Ashley McKim + Rhubie Jovanov
Producer: Liza Kerlin
Online & VFX: Method
Executive Producer: Robert Owens
Sr. Producer: Paula S. Jimenez
Lead Flame: Wensen Ho
2D artists: Aaron Neitz + Justin Monnier
Audio Post Co: Eleven
Mixer/Sound Designer: Jeff Payne
Assistant: AJ Murillo
Exec Producer: Suzanne Hollingshead
Producer: Melissa Elston
Entertainment Marketing Consultant: Platinum Rye Entertainment
Founder: Ryan Schinman
Dir. of Talent Procurement: Marissa Klaff
Licensed Track: ‘Hotline Bling’ by Drake
Music Licensing: Platinum Rye Entertainment
Sr. Dir. of Music Supervision + Licensing: Susan Schwartz
OCP: Jerry Lambert
OCP: Brian Husky
OCP: Alison Martin
Announcer: Jeff Johnson
Agent: Mike Karr / SBV LA