Draft’s Furth Honored

Yvonne Furth, president and chief operating officer of Draft, the global marketing services network, has received the first annual Direct Marketing Woman of the Year Award from the Chicago Chapter of Women in Direct Marketing International. WDMI established the award to honor individuals who have exhibited leadership and innovation in direct marketing and have made significant contributions to the industry. Furth has spent her career at Draft Chicago and is president and chief operating officer of that office, overseeing all accounts including Chicago Mercantile Exchange, DeVry University and Sprint. She joined the agency in 1981 as an assistant account executive and quickly moved up through the ranks. Furth was elected a member of the Draft board in 1996.