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NEW YORK MillerCoors has confirmed that Interpublic Group’s Draftfcb in Chicago has been awarded a “holiday-themed assignment” on the Miller Lite brand.
Both Draftfcb and Publicis Groupe-backed Bartle Bogle Hegarty here, Miller Lite’s lead creative agency, pitched ideas for the seasonal assignment, a client representative said, adding that BBH remains lead shop on the brand.
The project is the first work for the brand by Draftfcb, the rep said. That shop is also on the client’s roster, working on Coors, Coors Light and Keystone.
Draftfcb
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