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NEW YORK The New York office of DraftFCB today laid off some 47 staffers, or roughly 2 percent of the agency’s workforce, said worldwide president Laurence Boschetto.
Boschetto attributed the cut to “shifts in client spending.” Some clients are spending less, while others are shifting dollars out of media that DraftFCB works in, according to a source. The office’s clients include Kraft Foods, Gerber, Citi, Hewlett-Packard, MetLife, the U.S. Census and Fisher-Price.
The layoffs crossed all disciplines but did not affect the agency’s healthcare division, which continues to employ some 500 staffers.
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