Draftfcb London Adds Digital Assets With Blue Barracuda Purchase

Draftfcb in U.K. becomes European digital hub

Draftfcb London is boosting its digital resources with the acquisition of Blue Barracuda, which will be folded into the Interpublic agency. The deal increases the size of Draftfcb’s U.K. staff by 50 percent to more than 180 people and makes the office the digital hub for the agency’s European network.

Terms of the acquisition were not disclosed.

Blue Barracuda handles digital communications for clients like Pizza Hut, Getty Images, Roche Pharmaceuticals and Nectar. The new entity will operate under the name Draftfcb London, "Fueled by Blue Barracuda." Martin Talks, Blue Barracuda's CEO, joins Draftfcb London as president of digital; Marcus Exall, the digital agency's client services director, becomes digital director; Nick Berry, Blue Barracuda's planning director, assumes the same role at Draftfcb London; and Adrian Nicholls, managing director at Blue Barracuda, is client services director at the new entity.

Blue Barracuda brings to Draftfcb production cost-efficiencies from the digital agency’s Estonian offshore production hub.

Among the marketers Draftfcb works with in London are Beiersdorf, Boeing, Bausch + Lomb, Coca-Cola, General Motors, Kraft, SC Johnson, Taco Bell, and The Post Office.