DraftFCB Hires Development Leader

NEW YORK Terry Martin has joined Interpublic Group’s DraftFCB here as svp, director of business development, a new position for the merged agency, effective immediately. He had been an svp, segment leader at Omnicom Group for the past two years.

Martin, 40, was a key leader on Omnicom’s estimated $600 million Bank of America account, which has various agencies including BBDO, Javelin and GMR working on it.

In his new position, Martin reports to Wendy Lurrie, general manager of the New York office, and chief global growth officer Toby Sachs, who is based in Chicago.

In a statement, Lurrie said, “Terry will help us to identify and nurture new business opportunities and focus on creating the right solution for each potential client,” adding that he “has been deeply involved in exactly the kind of complex and dynamic client businesses that can benefit the most from the unique client-centric approach that DraftFCB offers.”

Martin joined BBDO from WPP Group’s Ogilvy & Mather (where he worked on American Express) in 2004 to work on FedEx, but he moved up to Omnicom in October 2005 to work on BofA’s investment programs. His team helped relaunch the bank’s online and mutual funds business.

His other agency experience includes positions at IPG’s Hill, Holliday Connors, Cosmopulos and Jordan, McGrath, Case & Taylor.

In a statement, Martin said, “DraftFCB’s culture focused on building and delivering more innovative ways of solving clients’ business problems was not just attractive, it was inspiring.”

DraftFCB resulted from the June 2006 merger between Draft and Foote, Cone & Belding. Its clients include Kraft, HP, S.C. Johnson, Yum! Brands and Beiersdorf.