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LOS ANGELES Despite an ongoing lead agency relationship with independent Wieden + Kennedy, gaming giant Electronic Arts said it has been collaborating with DraftFCB to create ads for several titles, including Def Jam: Icon, described as a “hip-hop fighting game.”
In a joint statement, Interpublic Group’s DraftFCB said its work on that title and three other games would originate from its San Francisco and Chicago offices. DraftFCB ecd Matt Reinhard is leading the work in San Francisco.
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