DraftFCB Appoints Leader in Canada

CHICAGO Interpublic Group’s DraftFCB has appointed former Foote, Cone & Belding Canada president Paul Mead president of the merged agency’s Canadian operations.

Draft Toronto president Peter Coish will leave the agency, according to the shop.

“Under [Paul’s] leadership, we will surely build upon our already strong foundation in Canada,” said David Florence, DraftFCB’s regional president with responsibility for Canada, in a statement. “I’d also like to thank Peter for building a great Draft operation that will serve as the cornerstone for the new DraftFCB Toronto.”

In his first personnel moves as president, Mead has named John Boniface chief operating officer and Robin Heisey chief creative officer of DraftFCB. They had previously been president and executive creative director, respectively, of FCB Toronto.

Mead began his advertising career in 1976 at JWT Canada, eventually moving up to chief operating officer of the Canadian office. He joined FCB Canada as chief operating officer in 1992, and was promoted to president in 1997.

DraftFCB was formed through the fusion of Draft Worldwide and FCB. The company will operate under a consolidated P&L beginning Jan. 1, 2007.

DraftFCB in September named Draft’s Laurence Boschetto president and chief operating officer, while also designating several regional leaders for the merged organization [Adweek Online, Sept. 21]. Peter DeNunzio, former general manager of global clients at WPP Group’s OgilvyOne, was named president of Draft FCB’s New York office.

The combined DraftFCB pulled off a huge coup in one of its first major pitches, teaming with Aegis Group’s Carat to win Wal-Mart’s $570 million account [Adweek Online, Oct. 30].