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Aiming to build its integrated marketing operations, Draft Chicago has hired Reed Roussel as director of digital marketing, a new position. At Draft, Roussel will be responsible for the shop’s digital marketing initiatives, including micro-sites, promotional search engines and e-mail campaigns. Roussel is a 15-year veteran of the digital marketing arena, having worked at Leo Burnett’s interactive iLeo, Capps Digital and Chemistri. At those agencies, Roussel was responsible for interactive development and production for clients including the U.S.
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