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CHICAGO John Deere tapped Draft to handle a promotions project for its commercial and consumer equipment division following a creative pitch against undisclosed contenders, according to the agency.
“Draft is very well known for its skills in retail and promotion,” said Robert Nelson, promotions manager at Raleigh, N.C.-based John Deere, in a statement. “We’re pleased to be working with them and look forward to benefiting from their strategic experience and creative contributions to our promotion efforts.”
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