Draft Presents CME's World of Ideas

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CHICAGO Draft touts the Chicago Mercantile Exchanges global electronic futures products in a new print campaign breaking this week.

The print effort from the Chicago agency, breaking in financial newspapers and publications in the U.S., Asia and Europe, is themed “Ideas that change the world.” The ads put images of a globe in unexpected places. One shows a globe in place of a light bulb under the headline, “Some ideas light the world.” Others show a globe wrapped around a race car and an elephant.

“Our



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