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Ads Seek to Emphasize Emotional Ties Between Sender, Carrier
CHICAGO-Amid planned marketing budget cuts and a potential review for at least one portion of its account, the U.S. Postal Service is unveiling a new general branding TV campaign from DraftWorldwide here.
The work, tagged “Celebrating life’s relationships,” attempts to “create an emotional bond between the Postal Service and residents,” said Alicia Howington Ziegler, Draft senior vice president and associate managing director.
“It’s a strategic departure from anything that has run recently,” Ziegler said.
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