Draft FCB Adds Merrill Lynch

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NEW YORK Draft FCB Group has joined the Merrill Lynch roster, winning the direct marketing portion of the client’s Total Merrill product portfolio following a review, sources said.

Merrill Lynch spent $30 million in U.S. measured media in 2005, and $25 million from January through May of this year, according to Nielsen Monitor-Plus.

Estimated revenue on the direct piece that Draft FCB will now handle is $5-10 million, according to sources.

A Draft FCB representative declined to comment.





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