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Negotiating With Nightlife Marketing Specialist KBA
CHICAGO–Interpublic Group unit DraftWorldwide here is negotiating the acquisition of field-marketing agency KBA Marketing, according to sources.
A DraftWorldwide representative and Kevin Berg, president and chief executive officer of Chicago-based KBA, declined comment.
KBA has maintained a very low profile–it doesn’t publicize its promotional work and doesn’t appear on industry lists of top promotions agencies–but the agency claimed capitalized billings in 1997 of $120 million.
KBA specializes in on-premises promotional programs in upscale urban clubs and bars, which have become a major marketing channel for tobacco and alcoholic beverage companies.
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