Dr Pepper in Encore Promo With Sony

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS As the official soft drink sponsor of Spider-Man 2, Dr Pepper has launched a summer promotion in which customers can win Dodge Vipers, Segway human transporters and Vespa motor scooters, the client said.

Counting down to the movie’s release on June 30, customers can win prizes by looking in 20-ounce and 2-liter bottles and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper, the client said. The prize pool consists of 10 Dodge Vipers, 15 Segway transporters, 15 Vespa scooters, 3,000 mountain bikes and yearlong supplies of Dr Pepper.

Dodge



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in