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NEW YORK – Family reunions and baseball games in the park are among the images Grey Advertising associates with International Dairy Queen in its first commercial since winning the client’s $30 million ad account.
“We thought of Dairy Queen as a summertime hangout research backed this up,” said Grey group creative director Richard Solomon.
The new 30-second spot positions the fast-food franchiser as a summertime “hometown gathering place” for “America’s backyard reunion.” The ad features a succession of outdoor images such as twin girls licking ice cream cones, parents cuddling in a hammock and picnics on the grass.
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