Down With Disclaimers

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Lawyers Will Have An Easier Time getting their message out to prospective Bay State clients thanks to new rules adopted by the Massachusetts Supreme Judicial Court.
Starting this week, the ban on in-person solicitations to businesses, former clients, family members and other attorneys has been lifted. In addition, targeted written communications (i.e., direct mail) need no longer be labeled “advertising.”
The court struck down a proposal that would have banned dramatizations and testimonials in paid media, and declined to require disclaimers or specify point size and broadcast length for any disclaimers lawyers choose to include in the ads.

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