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BOSTON-Dow Jones last week introduced a Web site targeting business users. The no-cost offering is separate from its subscriber-based Wall Street Journal Interactive edition. Both are promoted by Arnold Communications in Boston.
The new site (www.dowjones.com) was officially launched in newspaper ads last week, a day after a telephone press conference was coordinated by Boston-based Miller/Shandwick Technologies, which handles public relations chores for Dow Jones.
A full-page execution in The Wall Street Journal shows a computer monitor displaying a letter that reads, “Dear one-size-fits-all search engines.
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