Dove's 'Evolution' Is All to the Good

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NEW YORK The Advertising Women of New York honored Dove’s “Evolution” with its top prize, the Grand Good, at the Good, the Bad and the Ugly Awards last night, a show that recognizes both the hits and misses in ads targeting women.

The ad, from the “Campaign for Real Beauty” from Ogilvy & Mather in Toronto, depicts the transformation of an average-looking woman into a stunning model.

Dove also won the Grand Good in print for “Womanhood.”



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