Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DoubleClick is introducing the most significant facelift to its Web-based ad-management service, DART, since its inception in 1996.
The New York-based interactive ad firm today unveiled DART 5, the enhancement to DoubleClick’s widely used ad-management platform. The company also introduced its mobile ad-serving technology, mDART.
The core infrastructure of the DART 5 service will remain the same as earlier versions, said Ebrahim Keshavarz, vp of product and business dev el opment at DoubleClick. The user interface, how ever, has been completely re-engineered.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in