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NEW YORK DoubleClick is undertaking a trade campaign to cement its image as the “nerve center of digital marketing,” a designation that will likely only grow as it becomes part of Google’s growing Web empire.
The centerpiece of the push is a micro-site (www.doubleclick.com/nervecenter), built by AKQA, featuring Web notables such as DoubleClick CEO David Rosenblatt, AKQA ecd Lars Bastholm, Craigslist founder Craig Newmark and others discussing the most pressing issues facing the digital ad industry.
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