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The battle for control over technology that makes online advertising possible has entered the courtroom.
DoubleClick, New York, the nation’s top Internet ad server, has filed a patent-infringement civil lawsuit against competitors L90, Santa Monica, Calif., and Sabela Media, Culver City, Calif.
Filed Nov. 12 in U.S. District Court in Norfolk, Va., DoubleClick’s claim cites a Sept. 7, 1999, patent for the “method of delivery, targeting, and measuring advertising over networks” as grounds for the suit.
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