DoubleClick Seeks Image Boost

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Dogged by negative publicity stemming from a pair of lawsuits and claims that data gathered from Web banners infringes on consumer privacy, DoubleClick is seeking an agency to help boost its image.

Spending was estimated in the $20-25 million range, and the assignment includes creating and placing ads in both North and South America. Consultants with Pile and Co., Boston, have begun compiling a list of possible review participants, and semifinalists will be named within the next few weeks, sources said.

Pile and Co.



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