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BOSTON-DoubleClick Corp. has retained Pile and Co. to oversee a review for its North and South American advertising account, the company confirmed on Wednesday.
The overall ad budget for 2001 will be $20-25 million, according to sources.
Creative chores are with Digital Pulp in New York; media planning and buying are handled in-house. Pile and Co. is in the early stages of putting together a list of potential participants; agencies on the East Coast and in the Midwest with some experience building technology brands are preferred, though geography is not a make-or-break factor for inclusion, sources said.
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