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DoubleClick, the New York-based Internet advertising company, on Friday announced its intent to purchase MessageMedia in a common stock transaction valued at approximately $41 million. DoubleClick has an existing e-mail marketing product, DARTmail, which delivers more than 600 million e-mails per month.
Clients include Procter & Gamble, J.Crew, The Wall Street Journal Online, and VirginMegaStores.com. MessageMedia delivers more than 100 million e-mails per month for companies including Cisco, E*Trade, Columbia House, Intuit, Starwood Hotels, Fleet Boston Financial and Bluelight.com.
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