Dot.Com Has Designs on a Shop




Looks Far and Wide for $20-30 Mil. Account
ATLANTA–Online graphic design and printer Liveprint.com is conducting a national search for an agency to handle what it says will be a $20-30 million account.
The Alexandria, Va., company’s new marketing vice president, Rick Grossberg, said he wants a shop by the end of the month. While he said he would like to find one close to home, “No region is out of our realm. If we can help promote a small business anywhere in the country, then the right agency can do the same for us.”
Liveprint.com targets the small office/home office (Soho) market. Visitors to the site can design letterhead, envelopes, business cards, T-shirts and other materials, and then download and print them or have them printed professionally. The site also offers small-business advice and networking potential.
Grossberg said he wants an agency that “understands the retail community, the Soho marketplace and the dot.com world, in that order.” He said there’s no time for an extended series of pitches; instead, he wants to meet “five to eight groups” for chemistry checks, cut the list to two or three and then “really talk more about what we can do for each other.”
Grossberg, who was previously vice president of national sales for Blockbuster, said Liveprint.com is a stand-alone company that has gone through Series A funding and is on the verge of closing Series B.