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Educational Web site company wwwrrr, Minneapolis, doesn’t think Midwest agencies have enough experience with the dot-com business model and is looking to the coasts for a shop to handle its $7 million ad account.
Todd Walker, vice president of business partner development for the company, said wwwrrr is considering only shops in New York and California because those agencies are more familiar with the company’s business model. “They’ve dealt with a number of dot-coms and companies like ours,” he said.
Walker said he has spoken with a number of agencies on the East Coast and plans to contact West Coast shops this week.
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