Dossier D.C.: Smoke Screen

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The tobacco crackdown may prove to be a boon for ad agencies how many times have you seen it: president bill clinton, appearing both dutiful and fun-loving, chews sensuously on an unlit cigar. Even if he doesn’t inhale, the image is as enduring-and perhaps as seductive to teens-as Joe Camel. And there’s the rub. Even in the smoke-free Clinton White House, the glamour of tobacco prevails.
So do the tobacco perks. In the current federal budget, a $50 billion tax credit has been offered tobacco companies mired in the cigarette settlements.



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