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By Nora FITZGERALD





Stepping back and looking at the big picture, it seems that all the current regulation surrounding cigarette advertising on the state and federal levels could be for naught. Tobacco companies, including R.J. Reynolds, have made it clear in their close-door negotiations with the 29 state attorneys general that they are more than ready to part with close to $400 million in advertising in order to save their $10 billion a year business.





Of course, we don’t know where these clandestine talks will lead, and some misgivings about a settlement have been leaked to the daily press.













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