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In a bid to bolster its strategic and branding capabilities, Doremus last week named ad veteran Jeff DeJoseph its new chief strategic officer.
DeJoseph, 43, who as a consultant helped the Omnicom agency create an account planning department, is now looking to expand the scope of the shop’s client roster.
Doremus is a full-service agency specializing in “creating a public face for corporations,” said DeJoseph. Its roster is heavy with financial clients such as Goldman Sachs, insurers The Guardian and Ace Insurance, as well as ITT Industries and A.C.
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