Doremus’ Strategy: Tap DeJoseph

In a bid to bolster its strategic and branding capabilities, Doremus last week named ad veteran Jeff DeJoseph its new chief strategic officer.
DeJoseph, 43, who as a consultant helped the Omnicom agency create an account planning department, is now looking to expand the scope of the shop’s client roster.
Doremus is a full-service agency specializing in “creating a public face for corporations,” said DeJoseph. Its roster is heavy with financial clients such as Goldman Sachs, insurers The Guardian and Ace Insurance, as well as ITT Industries and A.C. Nielsen.
The agency now hopes to lure telecommunications, consulting and pharmaceutical clients.
“Our goal is to deliver communications solutions that speak to CEOs,” said DeJoseph. Doremus will aim to achieve this by crafting campaigns for corporate clients that reach top-level executives.
“It’s also developing the understanding and knowledge of [the CEO mentality],” said shop president Carl Anderson. “They are a group that really hasn’t had the time and attention paid to it as much as housewives 24-35.”
DeJoseph, who had started consulting for Doremus in November, was director of account planning at J. Walter Thompson from 1995 through 1998. He led a staff of 20 strategic planners, account planners and researchers.
Before that, DeJoseph set up the strategic planning unit at Bates USA, New York, and served as its director. He has also worked at Deutsch and Chiat/Day, both New York.