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NEW YORK Doremus is working on an image campaign for Sandler O’Neill & Partners, a boutique investment bank whose offices were destroyed and one-third of its employees killed during the Sept. 11, 2001 attacks on the World Trade Center.
The advertising will represent the first work for New York firm since early 2002.
Shortly after the attacks, SO&P launched a campaign “to emphasize that the business was committed to staying in business,” said Michael Lacovara, client co-COO.
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