Door Number 3 Adds Hyatt Hill Country

BOSTON Door Number 3 said it has added advertising duties for the Hyatt Regency Hill Country Resort and Spa in San Antonio, following a review.

The independent shop in Austin, Texas, will develop an integrated campaign for the 500-room resort. The work is set to break early next year. Spending was not disclosed, nor were the other review contenders.

“Most of us at Door Number 3 have had a special experience at Hyatt Hill Country, so we are excited to put our collective creativity to the test for this hospitality icon,” staid Steve Garven, the agency’s vp, business development.

A blend of traditional and nontraditional media tactics will be employed to target travel and vacation decision makers statewide.

“We need to reach people in fresh, meaningful ways and continue to distinguish ourselves from the pack,” said Tom Smith, Hyatt Hill Country’s gm.

The client addition comes on the heals of Door Number 3’s recently launched campaign for the National Hockey League’s Dallas Stars. That effort, which continues through the fall, targets hardcore and casual fans. Ads are tagged, “Come into the cold,” and tongue-in-cheek billboards play up the macho nature of the sport with lines such as, “The ticket covers hockey. The boxing is a bonus” and “One game a week? Is the ‘N’ in NFL for Nancy?”

The Stars spent about $1 million last year in measured media, per Nielsen Monitor-Plus. Before hiring Door Number 3 after a review, the team handled its advertising in-house.

The two recent wins are important for the 17-person shop because they allow Door Number 3 to demonstrate its big-agency capabilities in a boutique environment and help the shop build a track record in the consumer business segment.

Formed in 1994 as Nourzads, the agency rebranded as Door Number 3 in 2005. Other clients include Cedra, the Dallas/Fort Worth Area Tourism Council and the Texas Rangers Major League Baseball club.