Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Focusing on the auto maker’s 10-year, 100,000-mile warranty, Bates USA West is launching work for Hyundai Motor America that emphasizes the freedom of not worrying about repairs.
The Irvine, Calif., agency rolls out a TV spot for the Santa Fe sport utility vehicle this week; a spot for the redesigned Elantra sedan will follow.
Bates handles creative and media on the account, which is worth more than $100 million in billings.
Representatives of Hyundai, a Korean car maker with a U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in