Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Wallpaper Council has taken it message to the airwaves with a TV spot created by Pagano Schenck & Kay here.
Agency chairman and creative director Woody Kay called the 30-second commercial, which broke on the Home & Garden cable station, a “preliminary volley” that teases a broader print and broadcast campaign breaking early next year.
The spot opens to a woman tidying up her living room. When she hears a fly buzzing, she grabs a swatter and smashes family photos and china in an attempt to kill the bug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in