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Bratwurst. It’s not just for summer anymore.
That’s the strategy of advertising from Clarity Coverdale Fury in Minneapolis that Johnsonville Foods is trying out in three Midwest markets. Put away the white shoes after Labor Day by all means, but don’t put away the barbecue, and don’t stop grilling those brats in the autumn, or even winter.
A 30-second TV spot airing through November in Green Bay and Milwaukee, Wis., and Minneapolis, notes the similarity between a football and a brat in a bun.
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