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NEW YORK A football and a baby are roughly the same size, but that doesn’t mean you should treat them interchangeably.
That’s what Wieden + Kennedy’s latest spot for the NFL on ESPN teaches viewers.
The New York shop’s 30-second spot, directed by Chelsea Pictures’ David Gordon Green, depicts a man holding a baby, engrossed in a football game. He begins to mimic the players, holding the baby like a football. When his wife enters the room, she is understandably distressed, and takes the baby from him.
“Life
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