Donovan Wins Highest Honor In Worcester

Less than a year after moving east from its longtime home in Worcester, Mass., Donovan Group last week walked away with the top prize at the Advertising Club of Greater Worcester’s 11th Annual Mary T. Holland Awards for Creative Excellence.
The Northborough, Mass., agency won best of show for a newspaper campaign created for the United Way.
“That immediately stood out,” said Mike Scricco, creative director with Keiler & Co. in Farmington, Conn., and one of the judges. “It was definitely the best piece there. It was just really powerful, fresh and had all those components that makes something the best of show. There are so many pro bono things you see done for the United Way, but this was really well thought out and nicely executed.”
With 10 awards in all, Donovan Group tied for the most prizes with Hess Design in Natick, Mass. Two of Donovan Group’s awards were firsts in the newspaper category.
Dubois Patch & Co. in Worcester pulled in five awards, including a first in the direct mail category.
Dubois parent RDW Group, Providence, R.I., took first in one of the television categories for its “Kids” series, an effort for client Blue Cross & Blue Shield of Rhode Island.
Of the more than 390 entries, judges awarded 107 awards in more than 30 categories, the most in Holland history, according to show officials.
A student category, dubbed “The Rising Star,” was resurrected after a year’s hiatus. Seventeen college and high school students entered under the category, with 10 earning prizes.
In addition to Scricco, a Worcester native, judges included art director John Stifel of Donahue Advertising in Hartford, Conn.; Keiler senior copywriter Alan Maislen; Liz Wagner, principal of Wagner & Associates in Portland, Maine; Jodie Lapchick of Darling & Lapchick in Portland, Maine; William Brown, senior vice president and creative director with Bryan Brown & Maynard in New Haven, Conn.; and Paul Carney, video and film director with Boston-based Pisces Productions.