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The Donovan Group has fashioned an advertising campaign for Danskin promoting an upcoming series of women’s triathlons sponsored by the maker of dance and sports clothing.
The Watertown, Mass., agency crafted print, collateral and a promotional video to generate awareness of the Danskin Women’s Triathlons, which are being held through October in various U.S. cities. Danskin has sponsored the triathlons, which include swimming, biking and running, for more than a decade.
A print ad running in fitness publications features a group of swimmers wading into the ocean at the beginning of the race.
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