Donovan Group Picks Up SupplierMarket.com

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Donovan Group will break the first branding campaign for SupplierMarket.com within a few months.
The Burlington, Mass.-based client launched its Web site in October. The venue enables manufacturers to buy and sell goods on the Internet.
Donovan won the multi-million dollar account after a review of undisclosed local agencies. There was no incumbent. The Northborough, Mass., shop will handle creative and media chores.
“It’s a very big growth account for us because of their market potential,” said agency president Michael Donovan.
A national campaign will target chief executives and business owners, most likely using print ads in regional newspapers and trade magazines, radio spots and online promotions, said the client’s marketing director, Patrick Mullane.
The tagline will be: “People buy parts.




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