Donohue Named Hill, Holliday ECD

BOSTON — Marty Donohue has been named evp, executive creative director of Hill, Holliday, Connors, Cosmopulos’ lead office in Boston.

Donohue, 39, a seven-year veteran of the Interpublic Group agency, had been an svp, group creative director, writing copy for several key accounts, most notably Dunkin’ Donuts.

He takes over day-to-day control of the shop’s creative department from recently promoted U.S. president Mike Sheehan, who relinquishes his role as chief creative officer to focus on administrative duties and guiding the shop’s nationwide growth. When Sheehan was promoted in December, he promised that a new Boston executive creative director would be named in short order.

Continuing to report to Sheehan, Donohue will now oversee all work developed by the Boston office’s 60-person creative department and assist in new-business pitches.

Sheehan said he never seriously considered any outside candidates, opting in-stead to elevate an employee already familiar with Hill, Holliday’s corporate culture and respected by its staff. Sheehan didn’t conduct any interviews for the job. Instead, he considered about a half-dozen senior-level creative directors. Donohue got the nod based on his creative track record, strong people skills and-not to be underestimated in dealings with staff, clients and super iors-“high likability quotient,” Shee han said.

Indeed, peers describe Donohue as exceptionally good-natured, even-tempered and somewhat irreverent. He has become one of the most popular members of the agency’s senior staff.

The promotion “was a complete surprise,” said Donohue. “Mike asked me on a golf course. I was floored.

“My creative philosophy is, the best idea wins,” he said, adding that “being the creative director is like casting: You have to put the right people on the right accounts and right pitches.”

Donohue worked for Boston’s Cabot Communications (now part of Arnold) and Greenberg Seronick O’Leary & Partners before joining Hill, Holliday, where he has also worked on Advanced Micro De vices, AutoNation and Harvard Pilgrim Health Care. His work has won prizes at competitions such as the Francis W. Hatch, Andys, Cannes and Clios.

Along with art director Tim Foley, Donohue has been the main architect of Dunkin’ ads for more than three years. The pair won a Silver Lion at Cannes in 1999 for “Chase,” a spoof of reality-based TV shows.