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Win Over Media Heavies a ‘Watershed’ for Shop, Top Exec Says
DETROIT–Doner’s win of May Department Stores’ $100 million media account was an affirmation of the shop’s strategy to strengthen its media unit with top talent like Fred Sattler and marks a “watershed” in the agency’s efforts to be considered for large media jobs, the shop’s top executive said.
“This absolutely is part of the grand plan,” Doner chairman and chief executive officer Alan Kalter said.
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