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DALLAS Blockbuster’s “No more late fees” campaign that runs through the end of January is one of the largest in the video rental chain’s recent history, a company representative said.
“We typically do not release ad expenditures,” a rep said. “However, this is the largest advertising campaign in recent years for Blockbuster.”
Blockbuster spent $41 million on advertising in 2003 and $26 million through October 2004, according to Nielsen Monitor-Plus.
A TV spot called “Chant,” produced by Doner of Southfield, Mich.,
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