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Doner is readying a campaign behind Minute Maid’s move to add Vitamin D to all of its beverages.
The Southfield, Mich., agency is handling the Coca-Cola brand on a project basis this year. Doner also handles Coke’s Simply Orange brand. It has not been determined if Minute Maid will move to Foote, Cone & Belding next year or stay at Doner, said Charles Torrey, director of marketing for the refrigerated business team at Coke.
FCB was set to pick up several Coke brands, but lawsuits by PepsiCo held up the transition, and Coke made adjustments for this year.
“We’ve been very pleased with the work Doner has done on some of the other brands they’ve handled in the past, including Minute Maid,” Torrey said.
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