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New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the home security company hired Arnold.
"I am pleased to announce that we have decided to reignite our longstanding relationship with Doner as ADT’s lead marketing agency," DeVard wrote in an internal annoucement to ADT employees, which was obtained by Adweek. "For the past 15 years, Doner has helped us build our brand, drive acquisition, and achieve our leadership position in the marketplace."
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