Doner Recasts Baltimore Office

Last Tuesday was a black day at W.B. Doner & Co. in Baltimore as the shop, currently in the throes of restructuring into a “brand response” agency with a direct marketing focus, laid off 24 people.
Former executive vice president and creative director John Parlato will move to the agency’s headquarters in Southfield, Mich., taking with him at least two general service accounts–Fort Lauderdale, Fla.-based Arby’s and Knoxville, Tenn.-based Bush Beans. Parlato will be a creative director in Southfield, and will work on several pieces of business, he said.