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DETROIT Doner on Oct. 3 will launch its first work for consumer electronics retailer Circuit City since winning the account in June, a client representative said. The effort introduces a new tagline, “Just what I needed,” and TV spots will feature that 1978 pop song by Boston band the Cars. The previous tag was “We’re with you.”
The client spent about $210 million on ads last year, with $150 million spent on broadcast efforts, per Nielsen Monitor-Plus.
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