Doner Promotes New Chief Creative Officer in L.A. After Global Chairman Leaves Ad Industry

Jason Gaboriau to lead West Coast division

Doner has named Jason Gaboriau as chief creative officer in its Los Angeles office, a newly created position.

Gaboriau and former RAPP chief marketing officer Zihla Salinas came aboard to lead the L.A. office in early 2015 as evp, executive creative director and evp, managing director, respectively.

"From the day Zihla and I were hired, our vision has been to combine the muscle of Doner's Detroit roots with the hustle of a startup, which gave us license to really push ourselves creatively," said the new CCO in a statement. "What's most exciting is that we're just getting out of the gate with an incredible group of clients, and there's a lot more to come from Doner LA in 2017."

The MDC Partners network credits Gaboriau with helping its West Coast division "punch above its weight to win numerous lead agency assignments" in 2015 and 2016. Those new business wins include Nestlé's Nescafé, Taster's Choice, California Pizza Kitchen and DiGiorno, for which the agency recently produced a campaign that centered on a rap about pizza.

The announcement follows the July 2016 hiring of global chief creative officer Eric Weisberg and the subsequent departure of global creative chairman Rob Strasberg, who formerly held that title.

In December, Strasberg left the ad industry after more than 20 years to become co-CEO of Humble Design Fueled by U-Haul, a nonprofit that provides furnishing and design services to American veterans and families emerging from homelessness. Strasberg's wife, Treger, founded the Detroit-based company in 2009.

According to a source close to the matter, Strasberg left in part because he and Doner global president, co-CEO David DeMuth had different ideas about agency leadership.

Before joining Doner, Gaboriau was vp, executive creative director at Crispin Porter + Bogusky in Los Angeles. He previously served as founding partner and ecd at New York's Amalgamated Advertising, which later became Silver & Partners and closed after owner Eric Silver went to McCann New York in 2015.