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CHICAGO Doner targets men nervous to buy jewelry in a new national campaign for Helzberg Diamonds breaking Monday.
The television and radio campaign uses humor to illustrate the anxiety and pressure men experience when shopping for fine jewelry. One spot follows a drop of perspiration down a man’s forehead as a voiceover from Kelsey Grammar expresses the fear he feels that he might be paying too much for a diamond ring. The commercial goes on to express that the Kansas City, Mo.,
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